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Gorratina is born: a new cultural movement from Girona
Gorratina is presented as an innovative project that merges design, art and patronage.
On July 21, 2026, Girona welcomes the birth of Gorratina, a cultural movement that seeks to transform the environment through craftsmanship, contemporary design and patronage. Founded by Juan Pablo Valero, Gorratina aims to be a benchmark in the promotion of local talent, combining tradition with extravagance and creative freedom.
The brand stands out for its innovative proposal, which redefines the designer cap as a symbol of vitalist identity. Through collaborations with artists and designers, Gorratina seeks to offer urban haute couture pieces that are not just accessories, but authentic works of art. Finnish master hatter Kimmo Halme, responsible for product management, contributes his experience and traditional technique in the creation of unique and quality designs.
An urban club for daring minds
Gorratina is not limited to being a fashion brand; it presents itself as an urban club for those who live and create without asking permission. Its Instagram account, @gorratinasunshine, will function as an audiovisual diary where the creative process, alliances with local artists and activities that will be carried out, such as festivals and symposiums, will be documented.
Juan Pablo Valero states that Gorratina was born to inspire a new way of looking at the world, always looking for the bright side of things. With a vibrant and respectful attitude towards the craft, the project wants to be a speaker for the talent that surrounds it, promoting a dynamic and inclusive urban culture.
Thus, Gorratina positions itself as an agent of change in the Girona cultural scene, committed to uncomplicated creativity and support for local art. With its proposal, it hopes to attract those who value originality and innovation in design and art.
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