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Miralda calls for "reflection and criticism" regarding the gastronomy promoted by McDonald's

Antoni Miralda is the promoter of a peaceful campaign that invites reflection and criticism of the food model promoted by McDonalds

Miralda calls for "reflection and criticism" regarding the gastronomy promoted by McDonald's
bonart barcelona - 10/04/24

The multidisciplinary artist Antoni Miralda wanted to call for "reflection and criticism" regarding the gastronomy and culture represented by the multinational McDonald's, which is celebrating its global convention this week at the Fira Gran Via de l'Hospitalet de Llobregat (Barcelona ). In front of the McCelona exhibition by Miralda himself and FoodCultura are handing out vindictive leaflets and confetti for citizens who wish to deposit them in the chain's restaurants.

Miralda, who has been working with food as an artistic material for years, explained on April 8 in an event at the Juan Naranjo gallery, that this action called McCelona, which invites you to spread handouts in the form of fries with messages critics of the fast food industry, "it is an artistic, creative and poetic gesture" to invite reflection on the consumption model. "We will not change the world, but I feel that we have a need to express ourselves", he said, "not only as artists, but as people".

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