einaidea generates the visual identity of LOOP Barcelona

einaidea will work in collaboration with LOOP Barcelona with the aim of generating the visual identity of its 21st edition. Known internationally for its dedication to the study and promotion of the moving image, LOOP Barcelona thus sets in motion a process of reflection on the recent history of filmic ecosystems and their artistic mediations and technologies.

From the hand of one of the city's most disruptive cultural agents, einaidea, the LOOP Barcelona x einaidea project starts on July 17 with an archival exploration and immersion workshop - visual and sound, iconographic and technical - with which will launch a speculative process of generating images and graphic elements by a transdisciplinary co-creation team made up of artists, designers and researchers. This process will shape the graphic identity of LOOP Barcelona in its 2023 edition. The project wants, in this way, to resituate the narrative and dissemination materials of an event that has been a witness, since its foundation in 2003 , of the social, digital and ecological metamorphoses of audiovisual artistic languages.

LOOP Barcelona has confirmed to be, year after year, an international meeting point of reference for video art. It unfolds in Barcelona during the month of November, with a three-day Fair at the Hotel L'Almanac (LOOP Fair), a Festival in collaboration with organizations throughout the city (LOOP Festival) and professional meetings and public programs (LOOP Studies). The new visual elements of the festival, as well as its complete programming, will be presented from September 15.