The legendary Pirelli Calendar is exhibited for the first time at FotoNostrum in Barcelona, in a retrospective entitled L'Eterna Bellezza that goes from its beginnings in 1964 to 2023. This exhibition has been curated by the Italian photographer Amedeo Turello, curator of the Pirelli Collection since 2015, and will show a total of 450 photos and will be attended by the photographer of the 2023 edition of the Calendar, Australian Emma Summerton, at its opening.
The exhibition will display the works of the 41 photographers who have made the Pirelli Calendar a legend in the world of photographic art, including Peter Lindbergh, Annie Leibovitz, Helmut Newton, Herb Ritts, Paolo Roversi, Sarah Moon, Mario Testino, Steve McCurry , Bruce Weber, Patrick Demarchelier, Richard Avedon and Albert Watson. In this way, FotoNostrum, directed by Julio Hirsch-Hardy, aims to contribute to making Barcelona a point of reference in the dissemination and exhibition of photographic art. The public will have the opportunity to see how these great masters have portrayed women over the years, including models such as Gisele Bündchen, Naomi Campbell, Cindy Crawford, Gigi Hadid, Kate Moss, Natalia Vodianova; actresses like Monica Bellucci, Sofia Loren, Laetitia Casta, Jessica Chastain, Penélope Cruz, Whoopi Goldberg, Nicole Kidman, Nastassja Kinski, Charlotte Rampling, Uma Thurman, Kate Winslet, Robin Wright, and singers like Cher, Rosalía and Patti Smith.
The Pirelli calendar
In the last fifty years, the Pirelli Calendar has left a significant mark on society, playing an important role in the representation of women in the world of fashion and photography. Known for its iconic and sensual images, the Pirelli Calendar has evolved to reflect social and cultural changes in the perception of femininity and women's empowerment.
It should be remembered that the Pirelli Calendar was first launched in 1964 and has become a symbol of beauty, style and elegance. Over the past fifty years, the Pirelli Calendar has highlighted the importance of breaking stereotypes and celebrating the diversity of female beauty.
It must be said that the Pirelli Calendar has been little more than a calendar in the last fifty years. It has worked as a catalyst for change, challenging established norms and promoting a more inclusive and empowered view of women in society.
As for the curator of this exhibition, Amedeo M. Turello, he is a versatile professional born in Cuneo in 1964. He graduated in Architecture from the Polytechnic University of Turin and then emigrated to work mainly abroad. Turello has a style that is recognized in all his professional activities, from architecture to design, from marketing to publishing, from curation to photography. He has also worked as an art director in prestigious publishing projects. In addition, he has been collecting and selling modern and contemporary art for over 30 years, as well as artistic photography since 2000.
FotoNostrum, promotes reference and emerging photographers
FotoNostrum is a photography center dedicated to the dissemination, exhibition and promotion of the work of great references in photography, as well as emerging photographers. Its mission is to expand the understanding and appreciation of photography and its role in the evolution of contemporary culture, stimulating dialogue between photographers.
Founded and directed by Julio Hirsch-Hardy, FotoNostrum was created by The Worldwide Photography Gala Awards (WPGA) of the United Kingdom, which since 2009, has selected and exposed thousands of artists, helping them to advance the their careers, as well as promoting the value of photography. In 2019, FotoNostrum decided to establish Barcelona as its headquarters, but since its foundation, WPGA has organized exhibitions in cities such as Madrid, Buenos Aires, Malaga and Berlin. FotoNostrum also functions as a commercial gallery of photographic work, exhibiting and promoting authors from all over the world, both established and emerging. Due to the pandemic, it was not until 2022 that FotoNostrum started its activities in Barcelona.
The L'Eterna Bellezza exhibition can be visited until July 30, 2023 on Wednesdays and Thursdays from 11:00 a.m. to 7:00 p.m., on Fridays and Saturdays from 11:00 a.m. to 9:00 p.m. and on Sundays from '11:00 a.m. to 7:00 p.m.