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The Gala-Dalí Foundation consolidates 2025 as a year of cultural momentum and transformation
The institution exceeds 19 million in income, strengthens digitization and promotes exhibitions, scholarships and research while consolidating the Dalí Museums as a global cultural reference.
The Gala-Dalí Foundation has closed 2025 with particularly positive financial results and a clear commitment to strengthening its cultural, digital and international projection. During an informative breakfast held this Thursday in Barcelona, the president of the institution, Jordi Mercader, presented the balance of the year and the main lines for the future, accompanied by the general director, Fèlix Roca, the director of the Dalí Museums, Montse Aguer, and the general secretary, Isabella Kleinjung.
The foundation generated more than 19 million euros in revenue in 2025, mainly from ticket sales, which represented 71% of the total. Merchandising contributed 16% of revenue and exploitation rights 9%. This volume of activity has allowed the institution to close the year with a surplus of 7.18 million euros and allocate 2.2 million to new acquisitions of works of art.
Despite this good economic result, the Dalinian Triangle has registered a slight decrease in visitors compared to recent years. The spaces managed by the foundation received a total of 945,944 people, below the million visitors reached in 2024 —coinciding with the institution's fiftieth anniversary— and also slightly lower than the figures for 2023.
The main attraction continues to be the Dalí Theatre-Museum, which received 710,297 visitors. It is followed by the Salvador Dalí House-Museum, in Portlligat, with 165,218 people, while the Gala Dalí Castle in Púbol registered 70,429 visitors.
Despite the moderate drop in attendance, public satisfaction remains very high. A survey of 17,448 visitors shows excellent ratings for the three facilities. At the Dalí Theatre-Museum, more than 57% of visitors give it the highest score and almost 29% rate it 4 out of 5. The data is even higher in Púbol and Portlligat, where excellence reaches 66% and 75% respectively.
The 2025 Memory reflects an institution that seeks to combine the preservation of Salvador Dalí's legacy with innovation and contemporary research. In this sense, the foundation has made progress in regulating Dalí's serial sculptures thanks to an agreement with Iladart. The pieces approved by the institution can now be seen at the Palacio de Gaviria.
During the meeting, Jordi Mercader stressed that "the last year confirms the Dalí Foundation's roadmap" and highlighted the progressive expansion of the institution's scope of action. Among the strategic projects planned for 2026, the architectural development of the Giralt Ventolà House stands out, new acquisitions of works and the Dalí and Fashion exhibition, scheduled for autumn in Milan.
Digital transformation also occupies a central place in future plans. The foundation will complete the digitization of its archive and will begin this process at the Theatre-Museum and Portlligat. In parallel, the Platform Dalí initiative will be launched, an annual meeting between artists and scientists scheduled for this summer.
Other outstanding lines of action are the resolution of the first call for the 2026 scholarship program, the Tàndem educational project developed jointly with Fundació Catalunya La Pedrera and the publication of the second issue of the thought magazine Dalí News .
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